Converse was launching the first shoe made entirely from recycled materials. We helped them name it and brand it. And we created an innovative positioning they could use moving forward, to connect their broad sustainability goals to the brand’s spirit and tone.

Life’s too short to waste.

The positioning combines Converse's brand essence "the daring spirit of youth" with its robust waste reduction strategy, inspiring consumers to embrace life and sustainability. The brand Renew launched in 2019 and continues to be among the top recommended sustainable shoes year after year.