Last year in Toronto, the Jewish community remained the most targeted group for hate crimes with 70 total reported cases. We needed to find a way to build awareness of the current prevalence of antisemitism and the best ways to combat it. We created 70 newspapers: one for each antisemitic crime reported. The papers featured real stories of antisemitism that took place in the past year, but depicted them in a way that felt archival to convey the idea that antisemitism is not old news. The campaign received coverage from 20+ national and international media outlets, generating 12.5 million impressions. More significantly, it started a dialogue with city policymakers, including Toronto Mayor John Tory, on the prevalence of antisemitism, and the best practices to combat it.
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