Project:
City of Toronto |
Inaccessible Shelter

On behalf of the Centre for Independent Living in Toronto (CILT) and the City of Toronto, we closed off a transit shelter with glass so people couldn’t enter. The headline ‘Feeling left out?’ was quickly paid off with the copy 'Over 400,000 Torontonians with disabilities do, too', to help communicate the challenges Torontonians living with disabilities face every day. To further demonstrate the feeling of inaccessibility, we also created posters with headlines in ASL and Braille, languages most able-bodied people can’t read and social posts with inaccessible audio and video. We called it the Inaccessible campaign, and it’s raised a lot of awareness around the issue, and won several international awards, too.

2020 MARKETING AWADS PUBLIC SERVICE “INACCESSIBLE TRANSIT SHELTER”

2019 COMMUNICATION ARTS WINNER — PSA “INACCESSIBLE TRANSIT SHELTER”

2019 COMMUNICATION ARTS ADVERTISING SHORTLIST — PSA, “INACCESSIBLE CAMPAIGN”

2019 COMMUNICATION ARTS ADVERTISING SHORTLIST— POSTERS, “INACCESSIBLE CAMPAIGN”

2019 COMMUNICATION ARTS ADVERTISING SHORTLIST — PSA, “INACCESSIBLE TRANSIT SHELTER”

2019 COMMUNICATION ARTS ADVERTISING SHORTLIST— POSTERS, “INACCESSIBLE TRANSIT SHELTER”

2019 COMMUNICATION ARTS DESIGN SHORTLIST “INACCESSIBLE TRANSIT SHELTER”

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